A new grassroots effort among the email client developer and design communities has sprung up in hopes of bringing some standards and consistency to how HTML emails render across email platforms, in the same way that HTML coding for webpages has some compliance or standardization recommendation, notably the Web Standards Project and the W3C. Email marketers struggle with this issue as email production resources are generally finite and few, and creating different versions of the same email content in order to render elegantly across a variety of email platforms is often reserved for the most popular of the clients.
“Our mission is to drive the use and support of web standards in email, working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for designers and readers, and we’d love your help.”
You can learn more by going to their website. Be sure to check out their acid test results.
Can you imagine a world in which you could build forms in hotmail or use the same CSS metadata– one that would work regardless or email webclient?
