[Day 1] Email Insiders Summit – Social Media

“This social stuff is even harder to measure than email”

Jupiter Research presented by David Daniels indicates thats email will be a 2.1 billion industry in 2012. he also points out that the amount of email reaching a person’s primary address hasn’t gone up that much in the last couple of years and there’s more adoption of using the cell phone to check email. For the often desired 18-24 year old demographic, email is still an effective driver for purchase, but we need to understand that email as an application is less compelling to them.

I think there’s another round of new widgets and sites ahead, but there’s got to be a consolidation of these mediums. That or social aggregators will become the new “hotness.”

Marketing still has a little time to figure out why and how they should care about social networking and media, but if the panelists and research are tracking to the overall behavior of the college students today, then we need to figure out how to reach them in their mediums if they won’t come to email.